About Me
I’m a creative strategist passionate about crafting experiences where culture, creativity, and purpose meet. My work focuses on designing meaningful projects that activate brands through cultural relevance while aligning with important social causes. From immersive workshops and editorial storytelling to generative AI exploration and cultural initiatives, I aim to create spaces where creativity thrives, and people are inspired to discover new perspectives.
I currently, lead Puig’s Creative Hub, shaping programs and frameworks that align creativity and curiosity with business strategy while fostering cultural ease across teams worldwide
My approach combines a global perspective with a deep commitment to making creativity purposeful and impactful ensuring every project nurtures curiosity, celebrates beauty, and empowers people to confidently express their creative potential.