Myth Ai is an exploration of southern myths and beauty with Artificial Intelligence. This technology is an amazing exploratory tool for textures, textiles, faces, light and landscape. This series is a beauty series portraying Muisca inspired editorials with the paramo landscape at the back. The clothes and accessories inspired me to continue exploring AI generated fashion inspiration.

Myth Beauty Instagram

At The CREO, we had the privilege of co-organizing and producing the Meet the Founder conference in collaboration with the Puig Beauty & Fashion Comms team, featuring Vivek Sahni, the inspiring founder of Kama Ayurveda.

Our journey took us to India, where we visited Vivek at his factory in Coimbatore. Alongside the brilliant journalist Sujata Assomul, we had a deep, intimate conversation with Vivek about his story and how Kama Ayurveda came to life.

We captured this experience in a beautifully crafted video and later brought Vivek to Paris for a special live Q&A with our Puig community. It was an incredible opportunity to connect with him on a deeper level and hear his insights up close.

See the company LinkedIn post about it.

This year, we curated a truly unique experience at the Venice Biennale. As part of our commitment to exploring the transformative power of creativity, we designed an inspiration trip focusing on uncovering the most impactful and thought-provoking art on display.

The journey was centered around the 60th edition of the Venice Biennale, themed STRANIERI OVUNQUE, with a carefully curated selection of the best pavilions and exhibitions guided by our art expert, Iciar Sanchez-Mangas from Mapping Culture and by Art expert Blanca Vallejo. Participants gained deep insights into contemporary art's most exciting voices, trends, and ideas discovering the work f artists like Sandra Gamarra Heshiki, Sol Calero, Ivan Argote, Manaal Al'Dowayan, Yuko Mori, Archie Moore, Jeffrey Gibson, among many others.

Beyond the Biennale, we opened the doors to Venice’s hidden treasures, including exclusive visits to private collections and historic palazzos. These moments offered a rare glimpse into the city’s cultural fabric and allowed us to engage with the city an a more authentic and intimate way.

This trip was an opportunity to connect with the cultural pulse of Venice and its role as a global epicenter of creativity.

This October, we curated an exclusive and personalized experience at Art Basel Paris, the most influential art fair shaping the global art scene. Designed for those seeking a deeper connection to contemporary art, this bespoke visit offered our community an extraordinary opportunity to engage directly with renowned curators, visionary artists, and the most influential galleries worldwide.

Our tailored program included guided tours through the fair's exhibitions, offering participants a chance to discover emerging talents and explore groundbreaking works reshaping the art landscape. From intimate artist encounters to thought-provoking discussions with leading curators, every moment was designed to inspire and ignite creativity.

We were so happy to finally discover the newly renovated Grand Palais, which had been closed for a few years. The experience was truly unique.

We created a Bespoke Visit of the Arco Art Fair in Madrid for global brand’s teams. During this tour we visited the most relevant galleries and met the artists and curators to create inspiring exchanges betwqeen them and our community. espoke tours are a unique way of interacting with culture.

Art Direction, Research and Design of the Puig Trend inspiration report 2019.

A book that identifies emerging socio-cultural trends shaping people’s mindsets in the world.

Imagined and Written by Ariane van de Ven.

(The content of this book is for Puig’s internal use only )

A collection of dreams that shape people’s imaginary worlds.

Art Direction, Research and Design of the book and presentation events in Paris and Barcelona in collaboration with Rhoda Tchokokam.

Imagined and written by Ariane Van de ven.

Published in February 2018 for Puig’s internal use only.

Art Direction and Design of the Inspiration Report 2017.

A collection of dreams that shape people’s imaginary worlds.

Research in collaboration with Lou Menais.

Imagined and written by Ariane Van de ven.

Published in February 2017 for Puig’s internal use only.

Art Direction, Research and Design in collaboration with Pipi Hormaechea.

A collection of dreams that shape people’s imaginary worlds.

Imagined and written by Ariane Van de ven.

Published in February 2016 for Puig’s internal use only.

Styling for La Delicadeza for Vein Magazine. Art direction in collaboration with Pipi Hormaechea.

Photographed by Pipi Hormaechea.

We sneaked into the Botanical garden in Barcelona. I love how beautifully peaceful this story came out, considering all the craziness that was going on around it in real life.

Styling and art direction. The beauty of Paris and Charlotte Lawrence dressed in Cortana and Ssic and Paul with handmade accessories @by_luneville.

Shot by Pipi Hormaechea on our trip to Paris.

On one of our trips to Paris, Pipi Hormaechea and I did some “go & see”, one of them was with Pien (IMG models). We walked around and Pipi captured her charm.

Styling and art direction of an Innocence and coming of age story shot by Pilar Hormaechea.

Vintage garments from L'Arca Barcelona and  Ohlala! vintage.

Muah: Nacho Lugo

Styling of the launching campaign for Spanish swimwear brand Pier 43 shot by Pipi Hormaechea

Art direction in collaboration with Pipi Hormaechea.

Playing around the Barcelona’s Gothic Quarter with Pipi Hormaechea and
Paula Galecka.

Styled by me, Photographed by Pipi.

Paula is wearing a vintage Balenciaga dress I found in the street.